The Rise of Online Sales Channels In 2024

As we stride forward through 2024, the retail e-commerce landscape for food and beverage brands is undergoing a transformative shift. With an expected growth of nearly 9% this year in the entirety of e-commerce sales, it is becoming increasingly important to adapt your business strategy to reflect the changing consumer preferences and behaviors. Convenience and […]

2025 Email Marketing Benchmarks For Food & Beverage Brands

Do you keep track of your email marketing benchmarks? Email marketing remains a powerful tool for food and beverage brands to connect with their customers, drive sales, and build brand loyalty. However, to maximize the effectiveness of email campaigns, it’s crucial to understand industry benchmarks and tailor strategies accordingly. In this article, we’ll explore the latest email marketing benchmarks for the food and beverage industry, highlighting key metrics, […]