CJ Bruce, founder of The Missing Ingredient, explores food and beverage marketing strategies, AI-driven growth, and sustainable brand building with industry leaders
The Missing Ingredient is a full-service food and beverage marketing agency headquartered in Sacramento, California. Founded by CJ Bruce in 2016, the agency specializes exclusively in marketing for food and beverage companies, working with national CPG brands like Amy’s Kitchen, Sumo Citrus, Milk Bar, Bentgo, REBBL, and Baskin-Robbins.
Each episode dives into the strategies, tools, and relationships behind the most successful food and beverage brands — from performance marketing and retail media to AI-powered creative and influencer partnerships.