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Clover Sonoma

Business Objective: Increase Holiday Baking Sales

Our #CloverCook campaign promoted holiday baking with Clover products. We leveraged influencer partnerships, social media advertising, and user-generated content to drive engagement and sales. Key tactics included influencers creating holiday recipes, paid advertising on social media, user-generated recipe sharing, access to a Clover Cookbook, and performance tracking and analysis. This campaign successfully fostered the holiday spirit and increased awareness of Clover’s offerings.
Clover Sonoma 2

1.2M+

Facebook and Instagram Organic Reach

1.7M+

Facebook and Instagram Paid Reach

2.5M+

Total Organic Reach

LET'S WORK TOGETHER

Marketing Challenge

Increase Sales

To spark social sharing and increase audience growth, we will collaborate with California-based influencers to create at least eight original holiday recipes featuring Clover products. These recipes will be designed to integrate seamlessly into Thanksgiving, Christmas, and Hanukkah celebrations. By promoting these recipes through social media channels, we aim to drive increased website traffic to our Family Traditions and Egg Nog pages.

The Missing Ingredients

We positioned #CloverCook as a holiday campaign that brought awareness to all Clovers Organic products had to offer for the holidays especially for baking products and egg nog. This campaign lasted for 2 months and fostered the holiday spirit of giving, gifting. The Clommunity users were asked to share their favorite family recipes using the hashtag #CloverCooks. Users then received access to the Clover Cookbook that included our paid influencer recipes, Clover family recipes and user recipes.

Tactically, we built a list of influencers in the food and family category and crafted messaging specific to the categories with the requests. We then created a calendar to time the release of the influencer content around the holidays to make sure that we consistently had new recipes going up This was supported by paid advertising on Facebook, Instagram and YouTube with a special focus on highlighting user generated content on the Clover Family Tradition Landing Page where the Clover Cookbook lived. We then established tracking methodology and systems to measure performance on influencer activations.

Our services on this project include

  • Digital Strategy
  • Influencer Marketing
  • Online Advertising
  • Content Development
  • Data Analysis

Results

  • Reached organically 1,250,600+ on Facebook and Instagram
  • Reached paid 1,782,588+ on Facebook and Instagram
  • Increased Facebook fans by +68,046
  • Increased Twitter fans by +21,941
  • 100+ influencers contacted
  • 15+ influencer recipes confirmed including original images and 3 videos.
  • Total organic reach of 2.5M+
  • Dozens of user submitted recipes throughout the campaign
  • Forged positive relationships with influencers now in discussions for more long term partnerships with the brand.
LET'S WORK TOGETHER