Jacobsen Salt
Business Objective: New Customer Acquisition
60%
Average Email Open Rate
15%
Increase Month over Month in conversion value
12x
Google Ads average ROAS
Marketing Challenge
Email List Growth / Increase Sales
The Missing Ingredients
Our services on this project include
- Marketing Strategy
- Paid Media Management
- Email Marketing
- Creative Production
Creative Production
Our food marketing agency collaborated closely with Jacobsen Salt to develop a suite of creative assets tailored for their Meta and Google Ad campaigns. We crafted visually engaging and compelling content that highlighted the brand’s premium quality and diverse product range.
Our design team created eye-catching images and videos that emphasized the artisanal craftsmanship behind each salt product, resonating with both gourmet enthusiasts and everyday home cooks. The messaging was strategically aligned across platforms to ensure a cohesive brand experience, driving higher engagement and conversions.
By leveraging platform-specific best practices and innovative targeting strategies, we successfully amplified Jacobsen Salt’s online presence and sales.
Results
- 60% average open rate and 10% average click rate on the Welcome Series
- 15% average increase Month over Month in conversion value (based on Google Ads data)
- 12% Google Ads average ROAS
