Revol Greens
5.1x
average return on ad spend (ROAS) on Instacart
51.4%
average email open rate
64.93%
increase in Instagram followers
Goals
Strategy
Our services on this project include
- Marketing Strategy
- Media Buying & Planning
- Email Marketing
- Influencer Relations
- Social Media Management
- Data Analysis
- Creative Development
Marketing Initiatives & Performance
Paid Media Performance (February 2023 – December 2024)
By leveraging data-driven insights, we identified and targeted key consumer segments most likely to be drawn to the benefits of Revol Greens, including health-conscious shoppers, sustainability advocates, and premium produce buyers. Our creative assets were tailored for each channel to ensure maximum impact and resonance.
Total Landing Page Views (Meta): 57,636
Total Leads Generated: 48,038
Instacart ROAS: 5.1x
Influencer Marketing
Social Media Management
A dynamic content calendar was developed to highlight the freshness, sustainability, and versatility of Revol Greens. Using high-quality visuals, engaging stories, and interactive posts, we generated excitement and reinforced brand awareness.
Instagram Growth
Followers increased from 2,468 to 7,038 (+64.93%)
Engagement Rate: 8.19%
Email Marketing
To maintain consumer engagement, we implemented an email marketing strategy featuring exclusive content, such as recipes, behind-the-scenes farm tours, and sustainability initiatives. Our newsletters positioned Revol Greens as a leader in the fresh produce space, keeping consumers informed and connected to the brand.
Total Email Subscribers: 36,664
Average Open Rate: 51.4%
Average Click Rate: 4.4%
Recipe Development
We collaborated with culinary influencers to create a diverse set of recipes showcasing the versatility of Revol Greens lettuce. From fresh salads to sandwiches and wraps, these recipes inspired consumers to incorporate Revol Greens into their daily meals. These recipes were prominently featured on the website, social media, and email marketing campaigns.
Results
Through a data-backed, omnichannel marketing approach, Revol Greens has successfully expanded its brand awareness, strengthened its digital presence, and increased consumer engagement.
Achieved a 5.1x ROAS on Instacart
Grew Instagram following by 64.93%, boosting brand engagement
Maintained an above-industry-standard 51.4% email open rate
Built a loyal customer base through influencer partnerships and user-generated content
Key Results
5.1x average return on ad spend (ROAS) on Instacart
51.4% average email open rate
64.93% increase in Instagram followers
