he Missing Ingredients
We used a full-funnel approach to pique consumer interest and then guide them to potentially make in-store purchases of Miele products. Besides Video views, Leads and Traffic campaigns, we also partnered with GroundTruth Ad Network that utilizes user location technology, which allows advertisers to target users based on their past or present location. Also, we implemented media buying on Pinterest to help drive awareness, email sign ups, and foot traffic by engaging with new customers within the target audience and demographic through high-impact video and static pins. The campaign had a 2 month flight and included a giveaway campaign. Placements were featured across Facebook, Instagram, YouTube, and Pinterest and Display networks.
