Business Objective: Launch Splendor Water Online and Grow Paid Media Channels
Developed a multi-platform strategy to boost Splendor Water’s brand awareness and grow the email subscriber base, establishing a strong foundation for a key sales channel.
Launch Splendor Water Online and Grow Paid Media Channels
Splendor Water is a volcanic water from Ecuador, with natural electrolytes, gold & silver. They are looking to launch the brand online and grow all paid media channels from no presence or data to a revenue-generating channel.
The Missing Ingredients
We created a multi-platform strategy to increase Splendor Water’s brand awareness, and ultimately drive inbound to grow the email subscriber base. This laid the groundwork for a robust email marketing channel that would become a cornerstone of the sales strategy.
Our services on this project include
Marketing Strategy
Media Buying & Planning
Email Marketing
Influencer Relations
Creative Development
Data Analysis
Grew email subscribers from 0 to 14,071
Decreased cost per email subscriber from $11.56 to $2.95
