We implemented an integrated approach that included paid search, paid social, display prospecting/retargeting, video, and branded content. The strategy was designed to drive Yooga’s target audiences, on both mobile and desktop, along the marketing funnel from awareness, consideration, and ultimately purchases.
Tracking the connection between ads, store visits, and offline conversion can be a difficult task. Through pairing attentive audience targeting with message testing, consistent monitoring and careful data analysis of each geographical store region, we were able to drive measurable lift in in-store purchases in our key regions.
