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ADDING FLAVOR TO YOUR
BRAND WITH FOOD AND
BEVERAGE INFLUENCER
MARKETING

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SUCCESSFUL INFLUENCER MARKETING
CAMPAIGNS

sumo citrus influencer campaign leading to reach and brand lift
Influencer Follower Count
37M+
READ CASE STUDY
MILK BAR INLUENCER
MILK BAR INFLUENCER MARKETING: WHAT DROVE ENGAGEMENT AND LIFT
Top Engagement Rate
21.7%
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SUEROX INLUENCER
SUEROX INFLUENCER MARKETING DRIVES 60%+ LOWER COST PER Sale
Total Campaign Impressions
59M+
READ CASE STUDY

BRANDS WE’VE HELPED RISE WITH INFLUENCER
MARKETING

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Working with TMI is straightforward and collaborative from day one — we handle talent sourcing, contracting, creative direction, and compliance so your team can focus on strategy and results. We provide transparent timelines, clear approval workflows, and a single point of contact to streamline execution across DTC, retail, and digital channels. Request a free consultation and we’ll share a custom roadmap and sample budgets based on your goals.
LETS MEET

WE’RE THE MISSING INGREDIENT IN COOKING UP INFLUENCER
MARKETING SUCCESS FOR FOOD &
ETING SUCCESS FOR FOOD & BEVERAGE BRANDS

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FOOD & BEVERAGE FOCUS

We focus exclusively on food and beverage brands, so our team knows category seasonality, compliance, and retailer expectations. That vertical specialization allows us to recommend creative formats, talent types, and media stacks that work specifically for snack, beverage, pantry, and refrigerated products

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TAILORED CAMPAIGNS

Every campaign is built to meet your KPIs — whether that’s retail sales lift, coupon redemptions, DTC conversions, social media engagement, or brand awareness. We develop detailed briefs, creative guidelines, and performance thresholds so activation aligns with your commercial objectives and brand standards.

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INDUSTRY CONNECTIONS

Our long-standing relationships with creators, agencies, and platform reps get you faster access to premium talent and beta opportunities. We negotiate favorable usage rights and bundled packages to maximize creative output within your budget.

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AUTHENTIC ENGAGEMENT

We prioritize creators who produce credible, category-relevant content that drives trust and action. By optimizing for authentic storytelling and lifestyle integration, our programs convert passive viewers into product trial and lasting loyalty.

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SCALABLE STRATEGIES

We design campaigns that scale — starting with pilot cohorts to validate messaging, then expanding through paid amplification, affiliate programs, and retailer collaborations. This phased approach reduces risk and increases ROI as we roll out to broader audiences.

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MEASURABLE IMPACT

We tie influencer activity to business outcomes with a clear measurement plan: unique promo codes, trackable links, lift studies, and dashboards that report reach, engagement, conversion, and ROAS. You get executive-ready reports that justify spend and guide future investment.

OUR INFLUENCER MARKETING
SERVICESFOR FOOD & BEVERAGE
COMPANIES INCLUDE:

INFLUENCER AUDITS

We audit existing influencer relationships, creative assets, and current performance to identify gaps and high-opportunity segments. Deliverables include a prioritized influencer roster, engagement-quality scoring, and recommendations for rights and reuse to capture more value from past content.

STRATEGY DEVELOPMENT

We build an influencer campaign plan aligned with your food and beverage brand’s distribution, retail priorities, and product mix. Deliverables include target audience personas, creator archetypes (e.g., food bloggers, chefs, mixologists), content frameworks, channel mix (e.g., short-form recipe videos, long-form cooking tutorials), influencer lists, and estimated results.

INFLUENCER OUTREACH & PARTNERSHIPS

We manage talent sourcing, negotiations, contracts, and compliance (FTC disclosures, food labeling considerations, and platform terms). Deliverables include a negotiated talent slate, contract templates, usage-rights agreements, and a payment schedule tied to deliverables.

CONTENT CREATION & COLLABORATION

We develop creative briefs, storyboard ideas, and co-create assets with influencers to ensure on-brand storytelling that still feels authentic. Deliverables include approved content libraries, high-resolution assets for paid media, and versions optimized for feed, stories, and paid amplification.

CAMPAIGN MANAGEMENT & SUPPORT

We oversee end-to-end execution — approvals, timelines, influencer checkpoints, and platform publishing. Deliverables include a project timeline, campaign playbook, influencer checklists, and day-to-day management to keep launches on schedule and within scope.

ANALYTICS & REPORTING

We provide weekly and post-campaign analytics that link influencer activity to business outcomes, including reach, audience growth, engagement, click-throughs, conversions, and estimated sales lift. Deliverables include custom dashboards, downloadable reporting, and strategic recommendations for optimization and scaling.

FAQS ABOUT OUR FOOD AND BEVERAGE
INFLUENCER MARKETING

Why does my food or beverage company need influencer marketing?
Influencer marketing reaches niche and mainstream audiences with authentic product demonstrations that traditional ads can’t replicate, driving trial and word-of-mouth. For CPG food and beverage brands, it accelerates discovery on crowded shelves and helps convert consideration into repeat purchases when paired with sampling and retail activations.
We match creators to your brand based on audience demographics, engagement quality, content fit, and past performance in the category. We prioritize creators with demonstrable influence over purchase decisions and run small pilots to validate resonance before scaling.
Influencers produce short-form videos, unboxing/review content, recipe integrations, product demos, and long-form storytelling depending on goals. You maintain approval rights via a streamlined brief-and-review process; we balance brand control with creative freedom to preserve authenticity and performance.
Small pilot campaigns can show engagement and early conversion signals within 2–6 weeks, while broader distribution and sustained sales lifts typically emerge over 3–6 months. We set clear cadence and measurement milestones so stakeholders can evaluate performance and optimize quickly.
Yes — influencers can build pre-launch buzz, drive sampling through codes or links, and amplify launch windows across channels to increase initial velocity. We coordinate influencer timing with retail placement, DTC availability, and paid media to maximize first-wave sales and shelf momentum.

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Not quite ready? That’s ok, we’re not going anywhere. Check out some of the results we’ve created for other well-known food and beverage brands or head over to our blog to read our latest insights and tactics