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A RECIPE FOR VISIBILITY: WALMART CONNECT ADVERTISING THAT WORKS

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MEASURABLE RESULTS FOR FOOD & BEVERAGE BRANDS

BR Walmart
Baskin Robbins on Walmart Connect: 3.9X ROAS and Category Growth with Sponsored Products

ROAS

3.91X
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Baskin-Robbins at Home: Launching a High-Converting Walmart Connect Brand Shop in 30 Days

Avg. Order Rate

36.4%
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STOCKED ON WALMART’S DIGITAL SHELVES: OUR PARTNER BRANDS

walmart connect ad agency
Working with TMI is collaborative and clear — we take your business goals, distribution constraints, and seasonality into account and deliver a prioritized Walmart Connect plan with actionable milestones. From an initial audit to campaign launch and weekly optimization, our team handles setup, creative, and reporting so your internal teams can focus on supply and brand strategy. Schedule a free consultation and we’ll present a customized roadmap that shows immediate opportunities for visibility and sales growth.
LETS MEET

WE’RE THE MISSING INGREDIENT
IN FUELING FOOD & BEVERAGE GROWTH THROUGH WALMART CONNECT

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INDUSTRY SPECIALISTS

Description: We focus exclusively on consumer packaged food and beverage brands, so our recommendations reflect real retail constraints like case pack sizes, shelf life, and promotional cadence. That domain expertise enables faster wins and strategies that resonate with grocery shoppers.

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CUSTOMIZED WALMART CONNECT STRATEGIES

Description: Each brand gets a tailored plan — from product-level bidding blueprints to seasonal promotions and assortment-driven creative. We map campaigns to distribution and inventory realities so media spend drives sustainable sales without stranding product.

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INDUSTRY & PLATFORM EXPERTISE

Our team combines seasoned CPG strategists with Walmart Connect media specialists who know the platform’s audience, formats, and auction mechanics. That dual expertise reduces wasted spend and improves relevance in search and homepage placements.

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INSIGHTS THAT DRIVE ACTION

Description: We don’t stop at reporting — we translate performance data into tactical fixes: creative variants, keyword and placement shifts, and supply-side recommendations. Those insights help your sales and merchandising teams convert digital interest into on-shelf velocity.

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AD STRATEGIES THAT MOVE PRODUCTS

We design ads to influence both discovery and purchase — sponsored search, display placements, and content that highlights pack sizes, recipes, and use occasions. The result: higher conversion rates and improved basket penetration for target SKUs.

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RESULTS YOU CAN SEE ON THE SHELF

Our focus is measurable retail outcomes: increased units per store, improved replenishment rates, and successful new product rollouts at Walmart. We align media KPIs with retail performance so marketing investments directly support distribution and sell-through.

OUR WALMART CONNECT AD
SERVICES FOR FOOD & BEVERAGE
COMPANIES INCLUDE:

SHELF & CATEGORY REVIEW

We conduct a SKU-level audit of your Walmart.com listings, search rankings, and PDP content, then benchmark against key competitors to identify gaps in visibility and messaging. Deliverables include a prioritized opportunity matrix, product page optimization checklist, and recommendations for assortment and pricing adjustments to improve discoverability

CAMPAIGN BLUEPRINTS

We build a complete campaign playbook that maps objectives to ad formats, budgets, and KPIs — from sponsored search to display and omnichannel audience strategies. The blueprint includes target audiences, bidding strategies by SKU, seasonal calendar integration, and a launch timeline aligned with supply.

CREATIVE DEVELOPMENT & LAUNCH

Our creative services produce Walmart-ready assets: hero images, high-quality content, and ad banners optimized for mobile and desktop. Deliverables include creative concepts tied to shopper intent, three tested variants for rapid A/B testing, and full creative upload and QA for Walmart Connect.

SEARCH & PLACEMENT OPTIMIZATION

We continuously optimize keyword strategies, negative keyword lists, bid modifiers, and placement allocations to lower costs and raise ROAS. Optimization deliverables include weekly performance adjustments, search-term analysis, and placement rebalancing based on conversion and cost metrics.

PARTNERSHIP & GUIDANCE

We act as an extension of your team and your Walmart reps, managing campaign operational details and coordinating promotional efforts with retail timelines. Services include stakeholder communication plans, promo guidance, and regular strategy calls to align on inventory and merchandising.

RESULTS TRACKING & INSIGHTS

We deliver a custom dashboard with sales, impressions, CTR, conversion, and ROAS, plus a retail-focused scorecard that ties ad performance to sales metrics. Quarterly business reviews and actionable insights help you scale winners and reallocate budget where it drives the most shelf impact.

FAQS ABOUT OUR WALMART CONNECT ADS SERVICES

What is Walmart Connect, and how can it help my brand?
Walmart Connect is Walmart’s advertising platform that puts your products in front of shoppers across Walmart.com and its digital properties. It helps brands increase visibility at the moment of purchase through sponsored search, display, and audience targeting — which can translate into improved conversion and faster velocity for CPG food & beverage SKUs.
Yes — when coordinated with assortment, inventory, digital, and in-store/promotional plans, Walmart Connect can accelerate adoption by increasing trial and search visibility. We build launch-specific campaigns that prioritize high-intent placements and creative that communicates pack size, usage occasions, and value to shoppers.
No — Walmart Connect works for brands of all sizes, including emerging and regional food & beverage companies. With targeted budgets, category-focused tactics, and a retailer-aligned strategy, smaller brands can capture search share and prove demand to expand distribution.
If you want faster results, fewer operational mistakes, and campaigns aligned with retail realities, working with an agency saves time and delivers better performance. Agencies experienced in CPG and Walmart Connect streamline setup, creative, optimization, and reporting so your team gets measurable outcomes without a steep learning curve.
We measure success using a combination of platform metrics (impressions, CTR, conversion, ROAS) and retail outcomes (units sold, velocity, and distribution gains). Our reporting ties media performance to business KPIs so you can see how ad spend influences sell-through and shelf presence.

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Not quite ready? That’s ok, we’re not going anywhere. Check out some of the results we’ve created for other well-known food and beverage brands or head over to our blog to read our latest insights and tactics