The Missing Ingredient is a full-service food and beverage marketing agency headquartered in Sacramento, California. Founded by CJ Bruce in 2016, the agency operates as a fully remote team of 15 people across the world.
My name is CJ Bruce and I wanted to offer a personal note to share our company purpose. Our story begins more than a decade after I’d been working for big-name marketing agencies to develop campaigns for big-name brands. Despite experiencing success, I came to realize that I was feeling professionally unfulfilled.
I loved marketing, especially within the emerging digital space, but I wasn’t particularly passionate about the brands I was helping. So, I took a time-out to think intentionally about what drives me to be the best version of myself — for me and for others.
Turns out, it was a short, but meaningful, list:
With that clarity, a new mission-driven company was born — and nearly a decade later, I’m even more passionate about the work we do than ever before. The Missing Ingredient team literally makes it our business to bring attention to the healthy and sustainable brands that will make a better future possible.
This focus also includes honoring our work, and the clients who trust us, by making annual financial donations equal to 10% of the year’s profits to the invaluable nonprofit organizations working hard to support people and the planet.
We hope you can align with the values that drive our quest to “uncomplicate marketing for the world’s most impactful food and beverage companies.”
Cheers to a healthy future!
We pride ourselves in being one of the top food marketing agencies out there. And we’ve accomplished that by being totally obsessed with exceeding results.
We love to hear from food brands to understand their challenges and what feels complicated to them so we can chart a path forward together to achieve your business objectives.
Want to learn more?
It’s pretty simple — we love companies that are conscious about creating a better future for people and the planet through healthy food and beverage options and sustainable practices.
Does this mean that all your brand products MUST be healthy and/or environmentally friendly for our team to be interested in working with you? Not necessarily.
One of our core values is continual improvement, so we also partner with brands looking for help understanding and moving into these spaces.
If you’re serious about creating positive change for your company, customers and the world — and we can position you authentically — we’d be excited to help you navigate your marketing strategy to reach and resonate with the right audiences.
Our team takes being the leading marketing agency for natural food and beverage brands seriously. We put intent behind hiring passionate individuals with the expertise and innovation to drive measurable results for the brands we love.
That means we are continually working to improve ourselves, our company culture, our client services, and the ways our talents contribute to a better future for our communities.
We believe in building the right team for the right moment. Our unique approach allows us to assemble a custom team of experts tailored to your specific project needs.
As your requirements evolve throughout our engagement, so does our team composition. This agility enables us to seamlessly shift resources, ensuring you always have the optimal mix of skills at your disposal.
The result? You receive high-quality, specialized expertise precisely when and where you need it, maximizing the value of your marketing investment.
Not quite ready? That’s ok, we’re not going anywhere. Check out some of the results we’ve created for other well-known food and beverage brands or head over to our blog to read our latest insights and tactics