Revol Greens on Instacart: 5.1x ROAS Drives Category-Leading Sales & Visibility
Revol Greens on Instacart: 5.1x ROAS (2.5x above industry benchmarks) via optimized retail media strategy
5.1x
Instacart ROAS
2.5x higher
ROAS vs. Industry Benchmark
Up to 45%
New-to-Brand Sales
Client & Market Overview
Revol Greens is North America’s largest greenhouse lettuce grower, operating advanced, sustainable facilities across the United States. Their non-GMO, pesticide-free greens use 90% less water than conventional farming and are sold through major retailers like Walmart, Target, and Costco. In a highly competitive fresh produce market, Revol Greens targets health-conscious shoppers who value sustainability and premium quality.
Marketing Challenge
Despite clear advantages in sustainability and product freshness, Revol Greens struggled to stand out in a crowded produce market dominated by field-grown options. The core challenge was proving retail sales impact on Instacart while building direct consumer relationships and communicating the unique benefits of greenhouse-grown lettuce.
The Missing Ingredient (Insight)
Instacart shoppers needed to understand why Revol Greens was worth choosing over conventional lettuce options. By leveraging Instacart’s advertising platform strategically with Sponsored Products, Display Ads, and Video Ads, we made Revol Greens highly visible at critical decision points in the shopping journey, driving both discovery and conversion.
Services Deployed
- Instacart Sponsored Products
- Instacart Shoppable Display Ads
- Instacart Video Ads
Results & Impact
Revol Greens’ Instacart campaigns delivered an impressive 5.1x ROAS, significantly outperforming grocery and produce industry benchmarks of 2-3x ROAS by over 2.5x. This means that for every dollar invested in Instacart advertising, Revol Greens saw more than five dollars in return. The strategic combination of Sponsored Products, Shoppable Display Ads, and Video Ads maximized in-platform visibility and category share. Up to 45% of sales came from new-to-brand customers, demonstrating the campaign’s ability to attract shoppers who had never purchased Revol Greens before. The Instacart platform proved highly effective for driving both product discovery and immediate purchase conversion.
Execution Highlights
- Activated Instacart Sponsored Products to capture high-intent shoppers searching for lettuce and related produce categories
- Deployed Shoppable Display Ads to build brand awareness and drive consideration across the Instacart platform
- Launched Video Ads to showcase product quality and sustainability story in an engaging format
- Continuously optimized campaigns for ROAS and new-to-brand customer acquisition based on performance data
Key Takeaways
- Instacart retail media can deliver exceptional performance when optimized correctly, achieving ROAS more than 2.5x higher than industry benchmarks
- Combining multiple Instacart ad formats (Sponsored Products, Display, and Video) maximizes reach and drives new customer acquisition
- Strategic campaign optimization focusing on high-performing categories and placements drives sustained sales growth