average return on ad spend (ROAS) on Instacart
Impressions
Increased Reach
Working with TMI is designed for speed and clarity. We start with a concise audit, map an ROI-focused media plan, and get aligned on creative tests in the first two weeks. Our cross-functional team handles paid search, social, retail media, CTV, OOH, influencer partnerships, SEO, and email, so your brand gets a unified campaign without friction. Request a free consultation and we’ll outline a custom launch plan with clear KPIs you can approve before we spend a dollar.
Our team combines category experience with CPG marketing rigor. We know plant-forward shopper motivations, retail dynamics, and label claims that resonate. That expertise helps you avoid generic food advertising and instead build messaging that converts vegan, vegetarian, and flexitarian consumers.
We create platform-specific blueprints for search, paid social, display, retail media, CTV, and OOH so each channel plays a clear role in the funnel. That targeted approach reduces wasted spend and ensures creative and targeting match user intent across discovery, consideration, and purchase.
From thumb-stopping short-form video to carousel tests and shoppable social, we produce content built to perform against each platform’s algorithms. Our creative playbooks connect product benefits, nutrition claims, and lifestyle cues to drive engagement and measurable conversions.
We use first-party brand signals, retail sales data, and granular ad metrics to prioritize audiences and creative. Continuous A/B testing and cohort analysis guide optimizations that lift ROAS and reduce CAC over time.
Our creative teams translate taste, texture, and serving ideas into sensory-forward assets that perform on-screen and in-feed. Deliverables include recipe social shorts, hero product spots for CTV, and lifestyle photography optimized for search and email.
We pair industry knowledge with measurable KPIs, growing distribution, increasing trial, and improving repeat purchase are core outcomes we target. Our clients benefit from a repeatable playbook built specifically for plant-based food advertising challenges.
We audit your product positioning, competitive landscape, and channel performance across paid media, SEO, social, and retail. Deliverables include a prioritized opportunities deck, creative gap analysis, and quick-win action items to improve conversion and discoverability.
We build a full-funnel advertising plan that aligns messaging to stage of purchase and target segments (vegan, vegetarian, flexitarian). The strategy includes media mix recommendations (search, social, display, retail media, CTV, OOH), testing roadmap, budget allocation, and KPI targets.
We produce platform-ready creative: short-form video, hero CTV spots, display banners, product photography, and recipe content tailored for conversion. Each asset set comes with creative rationales, captions, and A/B test variants to accelerate learning.
We plan, launch, and optimize paid social programs across Meta, TikTok, Pinterest, and programmatic display to drive awareness, consideration, and direct response. Deliverables include audience segmentation, creative testing, bid strategy, and weekly performance optimizations.
We identify and manage creators who credibly reach plant-based and flexitarian audiences, handling influencer strategy, contracting, content briefs, and performance tracking. Campaigns focus on authenticity and measurable outcomes like traffic, coupon redemptions, and UGC for repurposing.
We provide transparent dashboards and regular reporting that tie ad spend to sales and brand metrics, using UTM, pixel, and retail media integrations where available. Reports include actionable insights, next-step recommendations, and clear KPI movement to inform ongoing investment.
Plant-based advertising requires messaging that balances taste, nutrition, and sustainability without alienating omnivore shoppers. We craft creative and media strategies that highlight functional benefits, validate ingredient claims, and position your product for both niche loyalty and mainstream trial.
We segment creative and targeting by audience intent. Vegan audiences respond to certification and sustainability cues, while flexitarians prioritize flavor and convenience. By layering precise audience targeting with tailored creative, we efficiently reach each group with messaging that drives trial and repeat purchase.
Short-form video platforms like TikTok and Reels are excellent for product discovery and recipe ideas, while Pinterest and Instagram drive inspiration and purchase consideration. We recommend a blended approach, awareness on CTV and TikTok, consideration via social and display, and conversion through search and retail media.
We start with a values alignment session to capture ingredient claims, certifications, and sustainability commitments, then integrate those into creative guidelines and ad review checkpoints. Compliance and authenticity are part of our QA process, so your messaging remains credible and on-brand.
Yes, we tailor our services to match scale and goals, from lean go-to-market strategies for startups to complex omnichannel media plans for established CPGs. Our modular approach means you can start with a focused pilot and scale to full-funnel programs as you see early wins.
Initial learnings and early performance signals often appear within 4–8 weeks after launch, depending on budget and channel mix; meaningful scale and optimization usually take 3–6 months. We prioritize quick wins while building the data and creative assets needed for sustained growth.
